Justin Bieber endorses a nail polish collection for Nicole by OPI in bright shades with lots of glitter and the proceeds benefit a children's charity.
OPI has debuted the Justin Bieber Nail Polish collection under their Nicole brand. So now Bieber Fever can spread all the way to your finger nails. The collection is aptly titled One Less Lonely Girl and features 14 colors in vibrant shades of pink, blue, and lavender along with a healthy dose of glitter. Justin Biebers nail polish collection is another celebrity endorsed collection by OPI, whose other other celebrity nail polish collections include Katy Perry and Serena Williams.
Where to Buy Justin Bieber Nail Polish
The One Less Lonely Girl collection has sold over a million bottles of nail polish. You can buy the collection online at Target, and also nationwide in the U.S. and Canada at various retailers, including Wal-Mart, Sears, Target, Meijer, and Ulta. Justin Biebers nail polish retails for $7 - $10 USD per bottle. Internationally, select Nicole by OPI polishes can be found at Sasa in Hong Kong, Watsons in Singapore and Terry White Chemists in Australia.
Pencils of Promise
Call it nail polish with a cause. Proceeds from the sales of Justin Bieber nail polish benefit one of the stars favorite charities, Pencils of Promise. This organization helps to build schools in developing countries and also to increase educational opportunities for children around the world. Pencils of Promise also has a variety of ways for kids to help kids, by joining in to help the cause at the grass roots level.
Nicole by OPI Justin Bieber Colors
The colors in the collection are aptly named with variations on Justin Bieber song titles, such as One Less Lonely Glitter and Step 2 The Beat of My Heart, or classic Bieberisms, such as "Im a Belieber" and "Ive Got Bieber Fever." The colors include four shades of purple, two shades each of blue, red and green, as well as silver gold and two glitter polishes.
But Justin Bieber Doesnt Wear Nail Polish
Nail polish might seem like an odd product for Justin Bieber to endorse, but when you look at the fan base, which includes both tweens and their mothers, it is an excellent choice on OPIs part. Tweens are a perfect match for a nail polish line primarily sold at drugstore and big-box retail stores, such as Nicole by OPI. With the parent brand, OPI, sold at salons and beauty supply stores, Justin Bieber is helping OPI find a new niche for its Nicole brand.
Nail Polish Trends
You wont find a vamp color in the collection, but whether you are a Justin Bieber fan or not this nail polish collection continues the trend of glitter, bright colors, and celebrity-endorsed nail polishes. Just dont look for Justin Bieber to post his manicure pictures on Twitter the way that Katy Perry does.
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